Enrichments vs Apollo.io
The Apollo alternative for teams that only need the data
Apollo bundles a database, a sequencer and a dialler. If you already have a sending stack and just need clean records, this is the enrichment layer on its own — billed per match.
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Enrichments vs Apollo.io
The differences that decide it, including the ones that go the other way.
| Feature | Enrichments | Apollo.io |
|---|---|---|
| What it is | An enrichment API and CSV tool. It returns data and stops there. | An all-in-one platform: database, sequencer, dialler and CRM features. |
| Billing model | Credits, charged only when a field comes back. Free plan: 100 credits, then $69/mo. | Tiered subscription with per-seat credit allowances. |
| Failed lookups | A lookup that returns nothing is not charged, and every charge is in an auditable ledger. | Credit behaviour on empty results depends on the lookup type. |
| Seats | No seat licences. One API key per organisation, shared by the whole team. | Priced per seat, with credits allocated per user. |
| Access surfaces | REST API, MCP server, in-product chat agent, and CSV upload — one key for all four. | Web app, Chrome extension, integrations and an API. |
| Use from an AI agent | Native MCP endpoint. Connect it to Claude or ChatGPT and enrich in the chat. | No first-party MCP endpoint. |
| Email deliverability | Checked inside the run, so you can filter to sending-safe addresses before export. | Verification available within the platform. |
| Sequencing and dialling | None. Results are handed to whatever you already send with. | Built in, and a genuine reason to choose them. |
| Phone numbers | Mobile numbers from a LinkedIn profile URL, 10 credits per number found. Unverified — no deliverability equivalent exists for a phone, so none is implied. | Yes, including a dialler. |
| Start free |
An enrichment API and CSV tool. It returns data and stops there.
An all-in-one platform: database, sequencer, dialler and CRM features.
Credits, charged only when a field comes back. Free plan: 100 credits, then $69/mo.
Tiered subscription with per-seat credit allowances.
A lookup that returns nothing is not charged, and every charge is in an auditable ledger.
Credit behaviour on empty results depends on the lookup type.
No seat licences. One API key per organisation, shared by the whole team.
Priced per seat, with credits allocated per user.
REST API, MCP server, in-product chat agent, and CSV upload — one key for all four.
Web app, Chrome extension, integrations and an API.
Native MCP endpoint. Connect it to Claude or ChatGPT and enrich in the chat.
No first-party MCP endpoint.
Checked inside the run, so you can filter to sending-safe addresses before export.
Verification available within the platform.
None. Results are handed to whatever you already send with.
Built in, and a genuine reason to choose them.
Mobile numbers from a LinkedIn profile URL, 10 credits per number found. Unverified — no deliverability equivalent exists for a phone, so none is implied.
Yes, including a dialler.
Only pay for the match that lands
Just ask. The agent plans the run, resolves each row, and checks every address before it reaches you — and a row that comes back empty is never charged.
Built for the whole GTM stack
Enrich a form fill in real time, backfill a million-row list overnight, and keep your CRM current — all from the same key.
A row that comes back empty costs nothing.
Credits are charged per delivered field, and every charge is written to a ledger you can read line by line.
People, companies and firmographics resolve behind a single endpoint — and the same key and the same credit balance work from the REST API, the MCP server, the in-product chat agent, and CSV upload. Ask in any of them and the answer comes back in the same shape.
Work email, title, seniority, department, location, LinkedIn URL, company domain and firmographics. No phone numbers.
Enrich a single record inline on a form fill, or hand a list to an async job and poll it. Same key, same ledger, same field catalogue.
POST /v1/people/enrich
One REST endpoint per operation, an OpenAPI document you can generate a client from, idempotency keys on every write, and typed errors.
GET /v1/openapi
Every record carries the time it was last verified, so you can re-run only what has gone stale — and a re-run that returns nothing new is not charged.
result.lastVerifiedAt
Lands wherever your team already works
A run finishes as a file, a signed webhook or a JSON response your stack already speaks — no connector to install on the other end.
Enrichments and Apollo.io — common questions
- Why use this instead of Apollo's own enrichment?
- Two reasons: you are billed only for fields that actually come back, and there are no seat licences — one API key serves the whole team. If you also need sequencing and dialling in the same product, Apollo is the better fit.
- Can I use both?
- Yes, and plenty of teams should. A common split is Apollo for sequencing and Enrichments as the data layer feeding it, so you are not paying seat prices for records.
- Does it work with my CRM?
- A run finishes as a file, a signed webhook or a JSON response, so it lands wherever your stack already reads from. There is no connector to install on the receiving end.
Start enriching in a single call
Free to try, no card required. Ship your first enriched record before your coffee gets cold.
The free plan includes 100 credits, and only rows that return data are charged.