Enrichments vs ZoomInfo
The ZoomInfo alternative that bills per match, not per seat
Same job — work emails, job titles, seniority and firmographics — without an annual seat contract or a quote request. Start on the free plan and pay only for the rows that return data.
| Contact | |
|---|---|
 Liam Foster Queued | |
 Maya Torres Queued | |
 Ethan Brooks Queued | |
 Zoe Martin Queued | |
 Andre Willis Queued | |
 Chloe Bennett Queued | |
 Noah Klein Queued | |
 Priya Shah Queued | |
 Kenji Tanaka Queued | |
Ava Boone Queued |
Enrichments vs ZoomInfo
The differences that decide it, including the ones that go the other way.
| Feature | Enrichments | ZoomInfo |
|---|---|---|
| Billing model | Credits, charged only when a field comes back. Free plan: 100 credits, then $69/mo. | Annual subscription, typically quoted by a sales rep rather than published. |
| Failed lookups | A lookup that returns nothing is not charged, and every charge is in an auditable ledger. | Credits are generally consumed per lookup regardless of result. |
| Seats | No seat licences. One API key per organisation, shared by the whole team. | Licensed per seat, which is usually the largest line on the invoice. |
| Getting started | Sign up and make a call. No demo required. | Demo and sales conversation before access. |
| Contract | Monthly or annual. Cancel anytime. | Annual commitment is the norm. |
| Access surfaces | REST API, MCP server, in-product chat agent, and CSV upload — one key for all four. | Web app, browser extension, CRM integrations and an API on higher tiers. |
| Use from an AI agent | Native MCP endpoint. Connect it to Claude or ChatGPT and enrich in the chat. | No first-party MCP endpoint. |
| Database size | Sourced live from the web per request rather than served from a fixed database. | One of the largest contact databases in the category. |
| Phone numbers | Mobile numbers from a LinkedIn profile URL, 10 credits per number found. Unverified — no deliverability equivalent exists for a phone, so none is implied. | Yes, including direct dials — a core part of the product. |
| Start free |
Credits, charged only when a field comes back. Free plan: 100 credits, then $69/mo.
Annual subscription, typically quoted by a sales rep rather than published.
A lookup that returns nothing is not charged, and every charge is in an auditable ledger.
Credits are generally consumed per lookup regardless of result.
No seat licences. One API key per organisation, shared by the whole team.
Licensed per seat, which is usually the largest line on the invoice.
Sign up and make a call. No demo required.
Demo and sales conversation before access.
Monthly or annual. Cancel anytime.
Annual commitment is the norm.
REST API, MCP server, in-product chat agent, and CSV upload — one key for all four.
Web app, browser extension, CRM integrations and an API on higher tiers.
Native MCP endpoint. Connect it to Claude or ChatGPT and enrich in the chat.
No first-party MCP endpoint.
Sourced live from the web per request rather than served from a fixed database.
One of the largest contact databases in the category.
Mobile numbers from a LinkedIn profile URL, 10 credits per number found. Unverified — no deliverability equivalent exists for a phone, so none is implied.
Yes, including direct dials — a core part of the product.
Only pay for the match that lands
Just ask. The agent plans the run, resolves each row, and checks every address before it reaches you — and a row that comes back empty is never charged.
Built for the whole GTM stack
Enrich a form fill in real time, backfill a million-row list overnight, and keep your CRM current — all from the same key.
A row that comes back empty costs nothing.
Credits are charged per delivered field, and every charge is written to a ledger you can read line by line.
People, companies and firmographics resolve behind a single endpoint — and the same key and the same credit balance work from the REST API, the MCP server, the in-product chat agent, and CSV upload. Ask in any of them and the answer comes back in the same shape.
Work email, title, seniority, department, location, LinkedIn URL, company domain and firmographics. No phone numbers.
Enrich a single record inline on a form fill, or hand a list to an async job and poll it. Same key, same ledger, same field catalogue.
POST /v1/people/enrich
One REST endpoint per operation, an OpenAPI document you can generate a client from, idempotency keys on every write, and typed errors.
GET /v1/openapi
Every record carries the time it was last verified, so you can re-run only what has gone stale — and a re-run that returns nothing new is not charged.
result.lastVerifiedAt
Lands wherever your team already works
A run finishes as a file, a signed webhook or a JSON response your stack already speaks — no connector to install on the other end.
Enrichments and ZoomInfo — common questions
- Is Enrichments a full ZoomInfo replacement?
- It replaces the enrichment half — work emails, job titles, seniority, department, location, LinkedIn URLs and company firmographics. It does not replace phone dialling, intent data or the sales-intelligence workspace. Teams that need those should keep a tool that provides them.
- How does the pricing compare?
- Enrichments publishes its prices: a free plan with 100 credits, then $69/mo. Credits are consumed only when a field is actually returned. ZoomInfo is normally quoted per seat on an annual contract, so a direct comparison depends on the quote you were given.
- Can I move a ZoomInfo export into Enrichments?
- Yes. Upload the CSV, map your columns, preview what the run will cost, and download the enriched file. Rows that return nothing are not charged.
Start enriching in a single call
Free to try, no card required. Ship your first enriched record before your coffee gets cold.
The free plan includes 100 credits, and only rows that return data are charged.